Where to
find me
With a decade worth of building an engaged and invested social media presence, I know my followers, and they know me...
Back in 2016, my life hit rock bottom and I made a slightly "odd" decision. I decided the come back would be epic and I showed people every step and I built by business on the way.
I hid very little and allowed myself to be vulnerable. It wasn't always the easiest move, but it allowed me to connect with women all around the world. I'm just not about fake people. I still, to this day, share the good, the bad, and the ugly. I lead a beautiful and blessed existence but life still happens to all of us. And perfect is just not real.
RELEVANT STATS
Followers on TikTok
145k +
Facebook Followers
40k+
Primary Audience Age
40-55
Most viral video on TikTok
2.2m
Instagram followers
9.4k+
Engaged facebook group members
10k+
About My Audience
My followers are women. They are mostly aged between 40 and 55. Many are in the perimenopause or menopause, and most are on a journey of self development, self love, and finding themselves in this new chapter of their lives.
- Primarily women ages 40-55
- enjoy personal, insightful content
- respond to original content + humour
- particularly enjoy my reels and video content
PAST COLLABORATIONS
CAMPAIGNS
Superdrug
TikTok campaign for their menopause range of skincare.
Holland & Barrett
World Menopause Day campaign 2024 highlighting the most common menopause symptoms.
Lil-Lets
An inspirational campaign for World Menopause Day 2025, focusing on education and resources.
client list
I'm very honoured to work with some amazing companies and clients from around the world - both on an individual basis, corporate level, for their campaigns, or as a speaker.
Some of the wonderful companies are listed below:
Adobe, Airbnb, Athleta,
B&H, Backcountry.com, BioLite, Blundstone, Cathay Pacific, Chaco, Chevrolet, Cotopaxi, Facebook, Free People, Gomacro, Grammarly, Honda, Kammok, Leatherman, LifeStraw, Miir, Nature Valley, Old Navy, OluKai, Oru, Kayak, Otterbox, Passion Passport, Paul Mitchell, Peak Design, Polartec, REI, Salt & Straw, Sonic, Sony, TikTok, Toyota, Uber, Ubuntu Life, Verizon, and more.
Lil-Lets
Body Shop
CTI Castings
Double Tree by Hilton
Holland & Barrett
Irwin Mitchell
Kitlocker
Scentsy
Sonnedix
Super Drug
TSB
Virgo Safety
Passion Passport
Paul Mitchell
Peak Design
Polartec
RALLY
Health
REI
Salt & Straw
Sonic
Sony
TikTok
Toyota
Uber
Ubuntu Life
Verizon
There are a million coaches. Here's what makes me different:
Or if not exactly in the same place, somewhere close. My life has been a journey of resilience and strength and I have learned a lot along the way. I get it.
I'm a geek who loves make up and a good suit. I write and I research and you'll have all the materials, latest thoughts, and everything you need.
I have lots of letters after my name, but it's the years of coaching women, just like you, that really count. I'm very experienced and passionate about what I do.
FREQUENTLY ASKED QUESTIONS
My specialty when it comes to content is as follows, and you can expect a standard of excellence, communication, and cooperation.
Q. What are your deliverables — what content formats do you work with, and what is included in a typical campaign?
In my brand partnerships, I deliver content that feels authentic, trustworthy, and tailored to midlife women — especially those aged 40–55 navigating perimenopause or menopause. Depending on the campaign, deliverables often include:
Short-form video content (TikTok / Reels)
Instagram posts + stories or reels
Facebook Lives or group content
Educational content or tip-based videos
Product demonstrations or unboxing
Giveaways (if relevant)
Written content or blog posts (where appropriate)
All content is carefully crafted: I do research, try to align with your brand voice, and ensure it speaks directly to my audience. I also handle the editing, captions, hashtag strategy, and usually offer a few rounds of feedback so you’re happy with the final output.
How do you measure success, and what results can partners expect?
Because I believe collaborations should deliver real value, I’m transparent about metrics and committed to measurable outcomes. Some of the benchmarks I share include:
Reach & Impressions: how many people see the content (on TikTok, Instagram, Facebook etc.)
Engagement: likes, comments, shares — especially from women 40–55 who are active in conversations around perimenopause, wellness, self-development
Video views: for reels/TikTok etc. — I already have a viral video with 2.2 million views, which shows what’s possible. (see relevant stats on my page)
Conversion: this might include clicks to your site, email sign-ups, use of codes or discount links, or tracking UTM codes / affiliate links where relevant
Brand alignment & sentiment: not just numbers but how the content resonates — feedback, audience comments, overall tone
I’ll work with each brand to set campaign goals in advance, so we can agree what success looks like (awareness, leads, sales, etc.), and then share a campaign report showing those outcomes.
Every collaboration is unique, so my rates vary depending on the type of content, campaign length, and level of involvement required. I offer everything from one-off sponsored posts to longer-term ambassador roles. To keep things simple, I’ll send you a tailored proposal once I understand your goals and deliverables.
In terms of timelines, I usually book campaigns at least 2–4 weeks in advance to allow time for planning, product testing, and content creation. However, if you have a specific launch date in mind, I’ll always do my best to accommodate it.
What are your rates and how soon can we start?
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If you're all about navigating this beautiful life with clarity, finding inspiration and motivation for your journey, and diving into empowering coaching insights? You’re exactly where you need to be.
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